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Blueport Commerce Blog

The Beauty of Omnichannel – Why Stores Still Play an Integral Role in Today’s Retail Landscape

Tuesday, July 29, 2014 by

Ecommerce is only one part of the picture of today’s state of retailing. At Blueport Commerce we believe strongly in an omnichannel approach to retail, allowing the consumer to shop through the channels most convenient from them. Read on as I walk you through recent trends pointing to why...

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M-Commerce Skyrockets: Three Trends for Furniture Retailers

Tuesday, May 6, 2014 by

We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see about as much revenue from mobile commerce as we saw in all of e-commerce last year ($626 billion),...

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Three Ways To Bridge The Omnichannel Commerce Gap Between Consumers And Retailers

Tuesday, March 11, 2014 by

“To be omnichannel or not to be omnichannel?” Hate to say it, but that’s no longer the relevant question for retailers. (The answer, is "yes, of course" in case you were wondering.) The question is rather, “are you doing enough to allow for the (truly) omnichannel experience today’s consumers not...

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Free Shipping…The New Norm?

Tuesday, January 14, 2014 by

In today’s world, free shipping is a right not a privilege. Well, that’s how it would be if it were up to the customer. Blueport Commerce takes a look at recent shipping trends and the unique challenges it presents to furniture retailers. According to a recent Forrester Report, consumers are most...

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Preparing For Peak? Lessons From Forrester’s The State of Retailing Online 2013: Marketing and Merchandising

Saturday, September 21, 2013 by

Though it’s been almost a year since my tenure at Forrester, I am in no shortage of excitement upon release of each new e-commerce publication.  And recently, Forrester released one of my favorite reports of the year - its State of Online Retailing 2013: Marketing and Merchandising report.  We found...

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Ready, Set, Shop! E-Commerce Retailers Rev Their Engines for the Holiday Season

Saturday, September 7, 2013 by

Think prepping for the winter holidays in springtime is crazy? Think again. According to a Shop.org survey, half of the respondents admitted to having planned for the holidays since April or May. As e-commerce retailers well know, it’s not unusual to invest maximum effort into November and December,...

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Furniture Retailers: Listen Up! If You’re Not Investing in Mobile, You’re Behind…Part I

Friday, May 17, 2013 by

  Part I of Five Key Insights from MITX’s The Great Mobile Migration: Demystifying Mobile Marketing Earlier in May, Blueport Commerce joined MITX and other members at their Summit, titled “The Great Mobile Migration: Demystifying Mobile Marketing.” One thing came through loud and clear – if...

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