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Blueport Commerce Blog

Lessons for Furniture Retailers from IRCE 2014: Part II

Tuesday, July 1, 2014 by

Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings for furniture retailers. But there is still more to share. This week, we are counting down the...

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From Browsing to Buying – Personalizing Content to Push Conversions Online

Tuesday, June 17, 2014 by

The Monetate Ecommerce Quarterly Q1 2014 is out and chock-full of findings and promising data for retailers – especially those who have invested in an omnichannel strategy. Some findings may not come as a surprise, but one thing we loved seeing is data that proves consumers are putting their money...

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Anatomy of a Furniture Retail Website

Tuesday, April 29, 2014 by

Designing your furniture retail website can seem like a daunting task. From visual appeal to ease of navigation, and of course making sure the site is cohesive with your brand - there’s a lot to consider to make sure you’re delivering a great experience to shoppers. To provide a little inspiration...

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Lights, Camera, Action! - Why Video Marketing Should Be a Top Priority for Furniture Retailers

Tuesday, March 18, 2014 by

If you are a furniture retailer, you know how important style and quality is to your consumer (in addition to price of course!) Highlighting style, quality and workmanship in your online catalog is important in gaining consumer trust in your products ensuring their peace of mind while avoiding...

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Free Shipping…The New Norm?

Tuesday, January 14, 2014 by

In today’s world, free shipping is a right not a privilege. Well, that’s how it would be if it were up to the customer. Blueport Commerce takes a look at recent shipping trends and the unique challenges it presents to furniture retailers. According to a recent Forrester Report, consumers are most...

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A Look Back At 2013. The Best Of The Blueport Big-Ticket Blog

Saturday, January 4, 2014 by

2013 has been a banner year for us Blueporters. As an ode to 2013, we’ve rounded up some of the best articles posted on the Blueport Big-Ticket blog over the past year. Enjoy! At the beginning of 2013, I shared my out-of-the-box predictions in the January 4, 2013 post, Our Crazy Predictions for the...

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Trend Report: Furniture Retail Expected To Grow In 2014

Saturday, December 21, 2013 by

It has been a promising start to the holiday season for many retailers and the outlook is only looking brighter. But items that fit into a UPS box are not the only retail goods that will be ringing the register this holiday season. Blueport Commerce reports on how big-ticket durable goods are ripe...

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Five Proven Guidelines For Creating A Successful Online Customer Experience

Saturday, November 23, 2013 by

This post is featured as a special contributing blog post for the MITX November e-Commerce Blog Series.  Despite the evolving nature of commerce, there is one thing for all retailers that holds true—the importance of customer care. Study after study shows that high quality customer care is a...

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What You Need To Know About Mcommerce, Part Two

Saturday, November 16, 2013 by

So you’ve read our overview of the eMarketer mobile commerce roundup and are thinking to yourself…what can I do next to get involved with mobile commerce? Here are a few creative ways to use this data to your advantage and enhance your brand presence in the mobile space: Responsive design for your...

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What You Need To Know About Mcommerce, Part One

Saturday, November 9, 2013 by

It is not news that mobile is growing. The buzz has been going on for quite some time. But what is quite astonishing is how quickly mobile shopping is growing. By 2017 it is expected that a majority of e-commerce will be conducted through a mobile device. Blueport Commerce has discussed the push for...

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Face Shopping Cart Abandonment Head-On (Part One)

Saturday, October 12, 2013 by

Since the dawn of internet retail, shopping cart abandonment has been a major challenge for merchants. Despite advancements made in the ease of shopping online, retailers are still seeing up to a 75% drop off shopping cart orders. We at Blueport Commerce assume that statistic becomes inflated with...

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What Do Furniture Consumers Want Most? Better Quality.

Saturday, July 27, 2013 by

Are you in the market for a new piece of furniture? Have you ever bought a sofa off Craigslist? Have you ever needed a piece of furniture quickly but just knew it wasn’t going to last? You’re not alone. According to a Furniture Today/Apartment Therapy Consumer Survey, 40% of furniture buyers...

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Bringing a Solid Content Strategy to Life – Learnings from IRCE 2013 Part II

Saturday, June 22, 2013 by

In part I of our two-part series, we learned at IRCE 2013 how has innovated on Facebook with customized, cute and relevant content to drive e-commerce sales. We also learned from Ryan Ostrom, CMO of Craftsman and Head of Digital KCD (Kenmore, Craftsman, Diehard) Brands, Sears Holdings,...

Read More Making F-Commerce Real – Learnings from IRCE 2013 Part I

Friday, June 21, 2013 by

Can my company really make money from Facebook? For one company,, the answer is yes. It must first be noted that Blueport Commerce was thrilled to attend the 2013 IRCE (Internet Retailer Conference & Exhibition), held at McCormick Place West in Chicago from June 5-6. With a focus on...

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Best Buy – Taking Steps Toward Reclaiming Their Name

Saturday, June 8, 2013 by

Best Buy has been much maligned in the press – considered to be an example of a stagnant and backwards-thinking retailer. Recently Moody’s changed their rating on Best Buy to be ‘negative’ from ‘developing’. As a big-ticket electronics and appliances retailer, Blueport has watched Best Buy, a former...

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Translating Hockey Success to E-Commerce: How Canadian Retailers Can Beat Their US E-Commerce Counterparts

Saturday, May 25, 2013 by

  For years, Blueport has been following the fledgling and humble beginnings of e-commerce in Canada, as well as the rise of the connected Canadian consumer, making Canada seemingly the ideal destination for an imminent e-commerce shopping explosion. Yet despite all this promise, Canadian consumers’...

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Differences Revealed: How Men & Women Approach Furniture Shopping

Friday, April 5, 2013 by

It’s no secret men and women approach many activities in life in varying ways, with an oft-joked-about hobby being shopping. But nowhere are the differences between men and women more pronounced than when it comes to the act of furniture shopping. Furniture retailers take note: how you set up a...

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Pinterest: The Toddler Years

Friday, March 22, 2013 by

  It's been a little over a year since Pinterest burst onto the scene, so we at Blueport Commerce thought it a perfect time to check in and see if it's living up to all the initial hype, especially for our furniture retailers. It's certainly tapped into what is for many retailers a dream potential...

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Gamification: For E-Commerce, the Game Is On

Friday, March 15, 2013 by

Are you the type of person who gets driven insane by incomplete tasks? Did you have to hit 100 percent completeness on your LinkedIn profile? Or collect a retailer’s loyalty points to get rewards? If so, you’ve been gamified. Gamification is the concept of using game design elements in non-game...

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Three Reasons Why Video Works for Big-Ticket Retail Online

Friday, March 1, 2013 by

For those of us that remember some of the first Jane Fonda fitness videos, their impact still makes you want to “Work Out.” Combine videos with product cross-sell and many companies are increasing their conversions online through video. But, can selling big-ticket retail online really be optimized...

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