Everyone wants to be involved with the newest technology, right? Retailers and consumers alike want to play on the newest playground with the newest equipment, along with the coolest, most influential kids, whether that means Facebook, Twitter or Tumblr today, Google+ tomorrow and who knows what next week. But before an e-commerce company jumps on the latest technology bandwagon, people need to stop and think about the website’s strategy and what is right for the overall business. That’s just what David Rogers, author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age, wrote in a BNET blog post.
It’s almost as if the technology itself becomes bigger than its function. Brands tend to jump in so quickly that Google was compelled to post a YouTube video asking businesses to hold off on creating Google+ profiles until the business version is released.
While we at Blueport understand that brands do need to get out there and dip their feet in new technologies, strategy should come into play first. We work with our clients to help them determine their objectives before taking action. We don’t just help them administer Facebook contests, but we ask them why they want to have a Facebook contest – what is the real goal for the company? Then, based on our clients’ objectives, we offer suggestions that make the most sense for their brands and that will deliver the best return on investment.
New technology presents a new frontier, even for companies that already have an e-commerce presence. It helps to create a digital strategy to guide you in this unmarked territory.
Related posts:
Copyright 2010, Official Blog of Blueport Commerce
It’s almost as if the technology itself becomes bigger than its function. Brands tend to jump in so quickly that Google was compelled to post a YouTube video asking businesses to hold off on creating Google+ profiles until the business version is released.
While we at Blueport understand that brands do need to get out there and dip their feet in new technologies, strategy should come into play first. We work with our clients to help them determine their objectives before taking action. We don’t just help them administer Facebook contests, but we ask them why they want to have a Facebook contest – what is the real goal for the company? Then, based on our clients’ objectives, we offer suggestions that make the most sense for their brands and that will deliver the best return on investment.
New technology presents a new frontier, even for companies that already have an e-commerce presence. It helps to create a digital strategy to guide you in this unmarked territory.
Related posts:
Copyright 2010, Official Blog of Blueport Commerce
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