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The Numbers Speak for Themselves

Friday, February 11, 2011 by
This week comScore released their annual comScore 2010 U.S. Digital Year in Review, an annual report that recaps key trends in the U.S. digital media landscape, including ecommerce retailing, social networking, online video, search, online advertising and mobile, with an emphasis on how digital and multichannel retail marketers can capitalize on these trends in 2011.

While growth and evolution of the industry is no surprise to those of us in this space, the report does capture an excellent picture of changes driving the evolution and where the industry is heading.  Here are the highlights in numbers:

Ecommerce is booming: Cyber Monday (the biggest online spending day in history with more than $1 billion in sales), was just the tip of the iceberg.  In 2010, total U.S. ecommerce retail spending reached $227.6 billion, up 9 percent versus the previous year. 

The year of Facebook: In 2010, 9 out of every 10 U.S. Internet users used social networking sites, with the average user spending more than 4 hours on these sites each month.  Nearly 1 out of every 8 minutes online is spent on Facebook.

Video is king: According to comScore, Americans spent more than 14 hours watching online video in December 2010, a 12 percent increase from the prior year.  They also streamed a record 201 videos, an 8 percent increase from 2009.

Mobile reached a turning point: In 2010, smartphones reached 1 in 4 mobile subscribers. Approximately 47 percent of mobile subscribers are now connected Internet media users (via browsers, applications or downloaded content), up 8 percentage points from the previous year. 

Copyright 2010, Official Blog of Blueport Commerce

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