A new Accenture study provides further evidence of how mobile is changing the way consumers shop bricks and mortar stores and interact with retailers. According to Accenture, 73% of shoppers with smartphones favor using their smartphone to handle simple tasks in stores compared with 15% who favor interaction with an employee. Similarly, 71% favor using their smartphone to identify a store with a desired item in stock, while 17% would prefer to get that information by speaking to an employee.
These figures reinforce the rise of “the omnipresent consumer”, one that wants a seamless shopping experience whenever and wherever it suits them, be it in the store, online or through their mobile phones. How retailers rise to this multi-channel challenge will no doubt be one of the big trends to watch in 2011.
Copyright 2010, Official Blog of Blueport Commerce
These figures reinforce the rise of “the omnipresent consumer”, one that wants a seamless shopping experience whenever and wherever it suits them, be it in the store, online or through their mobile phones. How retailers rise to this multi-channel challenge will no doubt be one of the big trends to watch in 2011.
Copyright 2010, Official Blog of Blueport Commerce
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