There were several great articles published this week on the impact the iPad will have on retail and, eventually, workplace computing. One that I particularly enjoyed was focused on the device’s impact on female shopping behavior. In her AdAge piece titled “How the iPad is Reshaping E-commerce,” Engauge CMO Patti Ziegler draws on her own experience as an iPad-loving mom. She quickly points the growing cohort of iPad owners – wealthy, tech savvy and increasingly female – a group that is quickly becoming a powerful driver of B2C e-commerce sales.
Ziegler uses the term “t-commerce” which was coined by Forrester in a January 2011 report to describe shopping on a tablet device. About a decade ago, Forrester coined the term “t-commerce” to mean e-commerce undertaken using digital television. We think tablet commerce will have a much larger impact on retailers. Here’s why you should be paying attention, and marketing to, this group of women leading the t-commerce charge:
What is your organization doing to rise to this new multichannel challenge? Are you creating shopper experiences that extend across mobile phones, computers, in-store kiosks and tablets – including the iPad? We're interested in hearing your big-ticket retail t-commerce plans and success stories.
Additional reading:
Ad Age - How the iPad is Reshaping E-commerce
MarketingVox - Time to Start Prepping for T-Commerce
New York Times - After the iPad's Head Start, Rival Tablets are Poised to Flood Offices
Copyright 2010, Official Blog of Blueport Commerce
Ziegler uses the term “t-commerce” which was coined by Forrester in a January 2011 report to describe shopping on a tablet device. About a decade ago, Forrester coined the term “t-commerce” to mean e-commerce undertaken using digital television. We think tablet commerce will have a much larger impact on retailers. Here’s why you should be paying attention, and marketing to, this group of women leading the t-commerce charge:
- Within four months of launch, the female-to-male ratio of iPad users shifted from 1:2 to 2:3
- iPad owners are typically affluent and more likely to be spending money online
- Women control between 70-85% of household spending in the US
- Tablet sales are forecast to nearly quadruple from 2010 to 2015
- Many retailers report that over 50% of their mobile traffic is already coming from tablet devices
What is your organization doing to rise to this new multichannel challenge? Are you creating shopper experiences that extend across mobile phones, computers, in-store kiosks and tablets – including the iPad? We're interested in hearing your big-ticket retail t-commerce plans and success stories.
Additional reading:
Ad Age - How the iPad is Reshaping E-commerce
MarketingVox - Time to Start Prepping for T-Commerce
New York Times - After the iPad's Head Start, Rival Tablets are Poised to Flood Offices
Copyright 2010, Official Blog of Blueport Commerce
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