For example, big ticket retailer Sears recently launched their “Wish Together” holiday initiative on Facebook, which capitalizes on the group-buying marketing trend and links it back to Facebook. Once Facebook users "like" the Sears brand, they can then start "liking" specific deals that are unlocked when a certain number of people follow suit within a pre-determined timeframe. The promo also seamlessly links back to Sears’ ecommerce store because Sears’ Facebook app lets fans add the unlocked item to their shopping cart on Sears.com.
We think this is truly innovative online marketing. What are you doing this holiday season to get your buyers' attention?
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