This week JC Penny launched an e-commerce presence fully integrated with Facebook. The new site allows Facebook users to browse selected inventory and make purchases without ever leaving the Facebook site. They can also comment on their friends’ purchases and make recommendations. JC Penny follows similar launches from Procter & Gamble, 1-800 Flowers and others.
While a limited number of retailers have launched stand alone Facebook e-commerce stores, many are linking to Facebook from their online catalog, or using the social networking site to build a larger fan base, cultivate customer loyalty and run special promotions. No doubt Facebook will continue to play a larger e-commerce role for retailers, and its potential as a sales driver is an important consideration.
Copyright 2010, Official Blog of Blueport Commerce
While a limited number of retailers have launched stand alone Facebook e-commerce stores, many are linking to Facebook from their online catalog, or using the social networking site to build a larger fan base, cultivate customer loyalty and run special promotions. No doubt Facebook will continue to play a larger e-commerce role for retailers, and its potential as a sales driver is an important consideration.
Copyright 2010, Official Blog of Blueport Commerce
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