Big-Ticket E-Commerce Marketing StrategyBlueport.com

A coordinated and integrated multi channel marketing strategy is an integral component of driving sales of big-ticket items both online and in-store. 

As part of their multi channel marketing strategy, big ticket retailers should start by integrating their e-commerce store with the local marketing and promotional programs in place in their stores. 

A key aspect of multi channel marketing is aligning your e-commerce site with your promotional calendars and displaying online and in-store events, promotions, sales, coupons and finance offers – right down to each individual store.  Try to repurpose promotional materials throughout your multi channel marketing efforts.  For example, use print material artwork on your site, extending the value of materials created for in-store customers, across your entire multi channel marketing campaign.

Below are some points to consider when developing a dynamic multi channel marketing strategy for big-ticket retailers:

• Multi channel Sales – Allow customers to view branded sales events, including promotional pricing and event materials that coordinate with TV, print and store visuals.
• Dynamic Fliers – Feature your print fliers and catalogs online, with complete multi channel marketing integration.
• Multi channel Coupons – Allow customers to use coupons to receive discounts, bonus items, free shipping or other custom offers online.
• Financing – Allow customers to finance their orders with the same deferred payments offered in stores.
• Custom Pages – Provide your customers with pages promoting retailer store events and allow them to enter in-store contests online.