Big-Ticket E-Commerce Marketing StrategyBlueport.com

Lighting One’s business doesn’t fit the standard e-commerce model. 

As the nation’s largest independent group of specialty lighting stores with more than 140 showrooms, Lighting One faced the unique challenge of maintaining the company’s brand identity while empowering the individual showrooms with the ability to manage their unique local markets. Lighting One partnered with Blueport Commerce to take advantage of our powerful and proven e-commerce platform that enables each store to modify branding, pricing and selection in their local markets on the fly.

Through our unique franchise module, we developed fully-integrated e-commerce websites for each independent location, including store–specific URLs and site content, custom pricing and promotions, and order management.  

This integrated system enables every Lighting One store to maintain its unique local identity, while taking advantage of the massive scale of the Lighting One cooperative. For example, Brose Electric Shop, a Michigan-based Lighting One dealer, never had an e-commerce website of its own and began generating revenue almost immediately upon going live on the new Lighting One site powered by Blueport Commerce.