What does an underwear-showing, tattooed, 21-year-old rapper from Berkeley have that every e-commerce site needs? SEO and social media game.
Lil B is known for his extensive use of Twitter, MySpace and other social media sites to build his brand. Wired recently broke down four things the rapper does and how it helps him in the online world. We’ll show you how you can follow the same principles to help your e-commerce website.
#1 “Keep It Real with Social Media”
Lil B reaches out to his audience via frequent Tweets and more than a hundred MySpace pages offering free songs. He says he communicates with his fans because he loves them.
What You Can Do: Don’t you love your e-commerce customers? Show them by reaching out to them with regular Tweets and special offers. You don’t have to Tweet as much as Lil B, but add some regularity to what you’re doing so that your customers can expect – and anticipate – hearing from you. And use a branded Facebook page or blog to encourage two-way communication about your brand and products.
#2 “Do It Big When It Comes to Links”
Lil B spreads the buzz by creating buzz so blogs will talk about and link to him. He also encourages fans to respond to his songs via YouTube.
What You Can Do: You need to create something that customers and bloggers will want to link to. Offer a contest that has a viral component, like asking users to create your next commercial or to help design a new product. Create content – like a buying guide, perhaps – that the market would consume and link to. Outside links to your site and content gives you authority.
#3 “Slang Content on the Regular”
Lil B is also producing and cultivating new content from his fans. People – and search engines – expect frequent content updates.
What You Can Do: Creating a corporate blog is a great way to facilitate frequent content updates about your new products, new ways to use your products and more. Harness the power of search engines to drive traffic to your e-commerce site by generating new content and aggregating content of interest to your target audience. Depending on your goals and capabilities, you don’t have to update your content multiple times per day, but you do need to update it regularly. Start with an easy plan of once a week, and then dial up or down as necessary.
#4 “Swag Up with Keywords”
Lil B incorporates prominent keywords into his song titles and lyrics – “Charlie Sheen” and “I’m Paris Hilton,” for example. People find Lil B and his music without even looking for it.
What You Can Do: While someone searching for Justin Bieber may have no interest in purchasing from your e-commerce site, you can be sure that your web pages and content are targeting the most relevant keywords to drive the appropriate traffic to your site. Be aware of keyword trends. Yahoo! always displays its top 10 trending searches on its homepage. And Google's free AdWords Keyword Tool lets you enter phrases so you can see the related terms web users are searching and how much competition there is for each term.
Related posts: Copyright 2010, Official Blog of Blueport Commerce
Lil B is known for his extensive use of Twitter, MySpace and other social media sites to build his brand. Wired recently broke down four things the rapper does and how it helps him in the online world. We’ll show you how you can follow the same principles to help your e-commerce website.
#1 “Keep It Real with Social Media”
Lil B reaches out to his audience via frequent Tweets and more than a hundred MySpace pages offering free songs. He says he communicates with his fans because he loves them.
What You Can Do: Don’t you love your e-commerce customers? Show them by reaching out to them with regular Tweets and special offers. You don’t have to Tweet as much as Lil B, but add some regularity to what you’re doing so that your customers can expect – and anticipate – hearing from you. And use a branded Facebook page or blog to encourage two-way communication about your brand and products.
#2 “Do It Big When It Comes to Links”
Lil B spreads the buzz by creating buzz so blogs will talk about and link to him. He also encourages fans to respond to his songs via YouTube.
What You Can Do: You need to create something that customers and bloggers will want to link to. Offer a contest that has a viral component, like asking users to create your next commercial or to help design a new product. Create content – like a buying guide, perhaps – that the market would consume and link to. Outside links to your site and content gives you authority.
#3 “Slang Content on the Regular”
Lil B is also producing and cultivating new content from his fans. People – and search engines – expect frequent content updates.
What You Can Do: Creating a corporate blog is a great way to facilitate frequent content updates about your new products, new ways to use your products and more. Harness the power of search engines to drive traffic to your e-commerce site by generating new content and aggregating content of interest to your target audience. Depending on your goals and capabilities, you don’t have to update your content multiple times per day, but you do need to update it regularly. Start with an easy plan of once a week, and then dial up or down as necessary.
#4 “Swag Up with Keywords”
Lil B incorporates prominent keywords into his song titles and lyrics – “Charlie Sheen” and “I’m Paris Hilton,” for example. People find Lil B and his music without even looking for it.
What You Can Do: While someone searching for Justin Bieber may have no interest in purchasing from your e-commerce site, you can be sure that your web pages and content are targeting the most relevant keywords to drive the appropriate traffic to your site. Be aware of keyword trends. Yahoo! always displays its top 10 trending searches on its homepage. And Google's free AdWords Keyword Tool lets you enter phrases so you can see the related terms web users are searching and how much competition there is for each term.
Related posts: Copyright 2010, Official Blog of Blueport Commerce
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