Despite heavy marketing investments in social media, only 5% of holiday shoppers said those channels drove them to a retailer's site, according to a new study from ForeSee Results.
The survey of nearly 10,000 consumers found that more shoppers came to the top 40 retailers’ ecommerce sites via promotional emails (19%) and Web searches (8%) than through social media. The firm also looked at customer satisfaction on those sites, as well as the use of mobile devices for holiday research and purchases.
Read more in the Foresee Results Holiday E-Retail Satisfaction Index 2010.
Copyright 2010, Official Blog of Blueport Commerce
The survey of nearly 10,000 consumers found that more shoppers came to the top 40 retailers’ ecommerce sites via promotional emails (19%) and Web searches (8%) than through social media. The firm also looked at customer satisfaction on those sites, as well as the use of mobile devices for holiday research and purchases.
Read more in the Foresee Results Holiday E-Retail Satisfaction Index 2010.
Copyright 2010, Official Blog of Blueport Commerce
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