Big-Ticket E-Commerce Marketing StrategyBlueport.com

In case you missed it, earlier this week our friends at e-Dialog issued a new report titled “Manifesto for E-Mail Marketers: Consumers Demand Relevance.”  The report is based on a survey of 2000 consumers in the US and UK conducted by Forrester Consulting. 

The report reveals that marketers need to know their customers’ preferences before hitting the ‘send’ button if they want them to open and respond to the e-mail.  Specifically, consumers want marketers to know:

• The types of products or services they like (64%)
• The types of offers they like (61%)
• Whether they are a new or returning customer (54%)
• Their communications preferences (47%)
• Their shopping habits such as online searching, in-store visits & catalog purchases (36%)

It’s no surprise that consumers expect marketers to know all this information.  As more consumers become comfortable shopping online and brand experiences become increasingly more immersive, expectations will continue to rise.

So the real question is, how well do you know your customers?


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