Are you a franchise retailer wondering how you could help your franchise owners get online? You’re not alone – here’s how we helped flooring franchise retailer Carpet One Floor and Home solve the franchise ecommerce problem.
With over 1,000 individually owned and operated franchise stores, Carpet One had physical locations covered but was lacking a comprehensive online marketing strategy. They understood that a web site could play a huge role in increasing revenue, brand awareness and traffic to their franchise stores but wasn't sure of the approach.
We starting working with Carpet One in 2008 on a complete franchise ecommerce solution, and in Spring 2009 launched the new site. The Blueport-powered Carpet One sites reflect each store’s unique offering, generating leads as well as sample, do-it-yourself, and installed flooring orders fulfilled by these local dealers. Providing both technology and ongoing management services, we allowed Carpet One to focus on what they do best – marketing, merchandising and operating their business.
Soon after launch, Carpet One saw substantial increases in qualified leads, both in-store and online. In addition, they’re seeing an amazing return on investment – an ROI of $10 for every $1 spent online, cost per sale online is half of traditional media and the average order generated online is 50 percent greater than only retail-customers.
With over 1,000 individually owned and operated franchise stores, Carpet One had physical locations covered but was lacking a comprehensive online marketing strategy. They understood that a web site could play a huge role in increasing revenue, brand awareness and traffic to their franchise stores but wasn't sure of the approach.
We starting working with Carpet One in 2008 on a complete franchise ecommerce solution, and in Spring 2009 launched the new site. The Blueport-powered Carpet One sites reflect each store’s unique offering, generating leads as well as sample, do-it-yourself, and installed flooring orders fulfilled by these local dealers. Providing both technology and ongoing management services, we allowed Carpet One to focus on what they do best – marketing, merchandising and operating their business.
Soon after launch, Carpet One saw substantial increases in qualified leads, both in-store and online. In addition, they’re seeing an amazing return on investment – an ROI of $10 for every $1 spent online, cost per sale online is half of traditional media and the average order generated online is 50 percent greater than only retail-customers.
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