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In The Geography of Transport Systems, Hofstra University’s Dr. Jean-Paul Rodrigue, along with colleagues from Canada and around the world, examines how the emergence of ecommerce has affected logistics. Effectively, they say online retail has changed the supply chain by deemphasizing the importance of location, and the online retailer needs to function both as the retailer and the distribution center. This is all well and good for easy-to-ship items, but what are the ecommerce logistics for bigger ticket items, like furniture? Not to mention that as of yet, these academics have not addressed how mobile commerce, with its emphasis on localization, will affect transportation and logistics, or how this change in logistics impacts the customer experience.

At Blueport Commerce we've been practicing localization - not just theorizing - for over a decade, while making ecommerce work for big-ticket purchases for over a decade. Learn more about the Blueport model here.