Groupon has more than 83 million subscribers; LivingSocial more than 28 million. According to Bloomberg, 480 companies are competing in the daily deals space – including everyone from Google and Facebook, which have recently tossed their hats in the ring, to niche sites like the socially conscious Roozt.com or the kosher-inclined Jewpon.com.
With the potential traffic that could come from offering a daily deal, retailers that are considering teaming up with one of these sites need to be sure their own e-commerce websites can handle the load.
A Daily Deal Case Study
Our client The RoomPlace offered a daily deal through LivingSocial: $150 worth of furniture at 50% off. The site activity the day the deal ran was considerable:
Our operations team closely monitored live site usage throughout the day the deal went out – just in case. Thanks to the precautions taken, the additional traffic had no effect on site speed, nor was there any downtime.
“Planning ahead, both from a technical and a business perspective was essential,” says Kathryn Kerrigan, e-commerce manager for The RoomPlace. “Thanks to forethought and site stability, we were able to accommodate and convert numerous new customers.”
No matter what kind of business you run, a daily deal offer will drive a lot of new customers to your website. These new customers want to know what their getting whether or not they plan to use the deal online. Beyond the window dressing, be sure your website is technically ready so new customers will get a great first impression and come back for more.
Related posts:
Copyright 2010, Official Blog of Blueport Commerce
With the potential traffic that could come from offering a daily deal, retailers that are considering teaming up with one of these sites need to be sure their own e-commerce websites can handle the load.
A Daily Deal Case Study
Our client The RoomPlace offered a daily deal through LivingSocial: $150 worth of furniture at 50% off. The site activity the day the deal ran was considerable:
- 67% increase in website traffic
- 65% increase in bandwidth used
- 75% increase in calls for content.
Our operations team closely monitored live site usage throughout the day the deal went out – just in case. Thanks to the precautions taken, the additional traffic had no effect on site speed, nor was there any downtime.
“Planning ahead, both from a technical and a business perspective was essential,” says Kathryn Kerrigan, e-commerce manager for The RoomPlace. “Thanks to forethought and site stability, we were able to accommodate and convert numerous new customers.”
No matter what kind of business you run, a daily deal offer will drive a lot of new customers to your website. These new customers want to know what their getting whether or not they plan to use the deal online. Beyond the window dressing, be sure your website is technically ready so new customers will get a great first impression and come back for more.
Related posts:
Copyright 2010, Official Blog of Blueport Commerce
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