Big-Ticket E-Commerce Marketing StrategyBlueport.com

Last month, Performics, a global marketing performance company, conducted its Social Shopping Study, which examined how 1,000 people interact with social, shopping and deal websites. The study had some interesting findings:

• Men are more likely to visit company/brand/product pages on social sites as part of their purchase decision-making process.
• Women are more likely to interact with a company/brand/product page after purchasing.
• When examining a range of shopping activities (including finding specials and deals, product reviews, product information, product comparisons), consumers choose e-commerce shopping sites as their go-to destination.
• Only 46% of those who responded will look to social networking sites while in a store on a website, but 55% will go to a shopping site in that instance.
• When consumers do consult social networks for advice before making a purchase, 60% wait no more than 10 minutes.

While the study indicates that consumers often opt for e-commerce shopping sites, the importance of social networks as a part of the purchasing process is on the rise. Retailers and brands need to consider their social networking presence and be sure they are cultivating an environment of brand ambassadors who can influence their peers in their decisions.

Related posts:

• New Insights on How Consumers Research Products and Shop Online
• Get Your E-Commerce Site Ready for Daily Deals
• Can Groupon Work for Big-Ticket Items?
• 5 Ways for Online Retailers to Be a Little Fab
• Could Branded Social Games Increase Your E-Commerce Conversions?

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