The release of the new Kindle Fire just in time for some of the busiest e-commerce shopping days of the year (Thanksgiving Day, Black Friday and Cyber Monday), could mean some extra business for online retailers.
According to a survey from the Ponemon Institute, 12% of heavy web-using consumers plan to use their tablets for holiday shopping, and a third of them say their e-commerce purchases will exceed their purchases in stores. And retailers also report that purchases from tablets can be as much as 20% larger than average orders from other devices.
Tablets tend to be great for e-commerce for a number of reasons: the screen size, the presentation (much like an old-school catalog) and the portability. With the Kindle Fire comes affordability, relatively speaking, as well.
There are many who think it is the profile of the tablet owner, rather than the tablet itself, that is responsible for more e-commerce conversions. But with the Kindle Fire’s $199 price tag, the demographic of tablet users could shift. Whether their buying habits do remains to be seen.
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