Big-Ticket E-Commerce Marketing StrategyBlueport.com

Content is king. Sure, this phrase is overused, but that’s because there’s a lot of truth behind it. While much has changed since Bill Gates first said those words in the early days of the Internet, people still want to consume information, and today’s shoppers want to be able to access it quickly and in a number of ways.

For e-commerce sites, content is about creating an engaging brand for consumers. The more you talk to your customers, the more they will interact with your brand and convert.

E-Commerce Content Trends

Here are just a few of the driving content trends for e-commerce today:

• Over the past year, many e-commerce companies have hired editorial directors from the publishing world. They are being tasked with pulling all of the content together to create that single voice you might expect from a magazine. And in such cases, “voice” extends to visual aspects of the sites as well.
• Thanks to Google Panda and e-commerce websites’ needs to distinguish themselves, it’s no longer enough to post manufacturers’ product descriptions and images.  By bringing unique information, engaging storytelling, informed search engine optimization and visual panache, one website can beat out another when it comes to closing the sale.
• User-generated content and community continues to flourish both on e-commerce websites and their social media pages. From online reviews to contests where users post content, e-commerce sites are allowing consumers to help create website content and build the brand. Some e-commerce websites even allow customers to customize their products or choose what goes on sale. Content allows e-commerce shopping to become a participatory and social experience.

E-commerce websites are becoming destinations beyond a place to shop. Those websites that are able to use content to transform their websites into destinations for customers to browse and spend time will continue to thrive. Selling online is not just a numbers game. It’s about offering a service customers want, and content should be at the forefront of that strategy.

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• New Insights on How Consumers Research Products and Shop Online
• 5 Ways for Online Retailers to Be a Little Fab
• 4 Ways to Boost E-Commerce Site Traffic from Rapper Lil B

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