A rich and complex ecommerce catalog is a big-ticket retailer’s most valuable tool for merchandising their products online. With their web store software, retailers should look to create a seamless experience between their ecommerce catalog and their physical stores, so online shoppers always receive product information at the local store level. Here are a few tips to keep in mind for optimizing your ecommerce catalog:
- Product Search – Allow customers to browse for your ecommerce catalog using several types of searches, including keyword, category, advanced and style searches.
- Bestsellers – All customers to view your best-selling and highlighted products.
- Rich Product Presentation - Provide multiple, zoomable product images, flash animations, and detailed product features for your merchandise.
- Regional Pricing – Provide customers with retail prices for their area, ensuring a seamless web-to-store experience.
- Find Store with Item – Allow customers to lookup nearby stores displaying a product based on store inventory levels.
- Reviews – Allow customers to see consumer reviews of products, and other user-generated content.
- Cross-selling and Recommendations – Provide customers with personalized, automated recommendations for merchandise based on preference data of other customers in their area.
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