Analytics firm comScore recently released their 2010 Canada Digital Year in Review report. Consumers north of the border continue to be a growing market for multichannel retailers here in the U.S. and many Blueport Commerce clients, particularly as ecommerce retail gains in popularity in Canada. comScore’s report looks at digital trends among video, search and mobile users, and reveals what opportunities are available for marketers and retailers targeting Canadian consumers online.
Here are some of the highlights:
- Canadians are a captive online audience: In 2010, Canada maintained its position as the most engaged online audience, ranking highest among the top markets in average hours and visits per visitor in Q4 2010.
- Blogging and social networking is on the rise among Canadians, especially older consumers: According to comScore, Canadians spent 58% more time on blogs and social networks in Q4 2010 compared to that of Q4 2009. As this category continues to grow, older age segments are increasingly more engaged with social networking sites.
- Video rules: Just like their U.S. counterparts, Canadians love video, especially those that are over the age of 35, who accounted for more than half of all viewers in Q4 2010.
- Mobile is growing in Canada: Canadian consumers are updating their devices more frequently and will be able to access more and more online content in 2011. comScore believes mobile is the next marketing frontier in Canada.
The big ticket retail take away? Canadian consumers are a powerful, often untapped market for online retailers. The ecommerce principles remain the same when targeting these digitally savvy shoppers. Incorporating video, social media and mobile elements into an online retail strategy will be essential to engaging Canadians with your brand.
Copyright 2010, Official Blog of Blueport Commerce
Here are some of the highlights:
- Canadians are a captive online audience: In 2010, Canada maintained its position as the most engaged online audience, ranking highest among the top markets in average hours and visits per visitor in Q4 2010.
- Blogging and social networking is on the rise among Canadians, especially older consumers: According to comScore, Canadians spent 58% more time on blogs and social networks in Q4 2010 compared to that of Q4 2009. As this category continues to grow, older age segments are increasingly more engaged with social networking sites.
- Video rules: Just like their U.S. counterparts, Canadians love video, especially those that are over the age of 35, who accounted for more than half of all viewers in Q4 2010.
- Mobile is growing in Canada: Canadian consumers are updating their devices more frequently and will be able to access more and more online content in 2011. comScore believes mobile is the next marketing frontier in Canada.
The big ticket retail take away? Canadian consumers are a powerful, often untapped market for online retailers. The ecommerce principles remain the same when targeting these digitally savvy shoppers. Incorporating video, social media and mobile elements into an online retail strategy will be essential to engaging Canadians with your brand.
Copyright 2010, Official Blog of Blueport Commerce
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