There was a time when some big-ticket retailers didn’t think they could cash in on the holiday shopping season, let alone such e-commerce-fueled events as Cyber Monday. But then again, there was also a time when no one expected anyone to buy anything online and computers filled entire rooms.
Whether it’s a push from e-commerce or the trend that holiday shopping starts earlier and earlier, we’ve found that big-ticket merchants, like furniture stores, which had traditionally been slow over the holidays, have been able to share in some of the Black Friday and Cyber Monday cheer.
At first, we would ask our clients what their plans were for these major dates on retail calendars, and they would often tell us they had nothing special planned. But slowly, we helped them to turn these potentially down days into big sellers with special events. For example, one of our clients began with a special Thanksgiving Day offer. It wouldn’t compete with stores, so what would be the worst that could happen? And it worked!
From exclusive email offers to Black Friday doorbusters and Christmas Day specials, our retail clients have been able to boost their fourth quarter sales. One client now mirrors the types of deals you see in retailers across the country with 12 days of deals leading up to Christmas; the big difference is our retailer is selling bigger ticket items like furniture and appliances as well as some electronics – and all three categories perform well.
So whether your big-ticket business can benefit from consumers being poised to spend over the holidays or you can take advantage of shoppers looking for great deals and not just gifts, holiday-timed offers can be a gift to your bottom line.
Related posts:
Copyright 2010, Official Blog of Blueport Commerce
Whether it’s a push from e-commerce or the trend that holiday shopping starts earlier and earlier, we’ve found that big-ticket merchants, like furniture stores, which had traditionally been slow over the holidays, have been able to share in some of the Black Friday and Cyber Monday cheer.
At first, we would ask our clients what their plans were for these major dates on retail calendars, and they would often tell us they had nothing special planned. But slowly, we helped them to turn these potentially down days into big sellers with special events. For example, one of our clients began with a special Thanksgiving Day offer. It wouldn’t compete with stores, so what would be the worst that could happen? And it worked!
From exclusive email offers to Black Friday doorbusters and Christmas Day specials, our retail clients have been able to boost their fourth quarter sales. One client now mirrors the types of deals you see in retailers across the country with 12 days of deals leading up to Christmas; the big difference is our retailer is selling bigger ticket items like furniture and appliances as well as some electronics – and all three categories perform well.
So whether your big-ticket business can benefit from consumers being poised to spend over the holidays or you can take advantage of shoppers looking for great deals and not just gifts, holiday-timed offers can be a gift to your bottom line.
Related posts:
- Holiday Emails Trump Social Media
- The Big Online Opportunity for Big-Ticket Retailers This Holiday Season
- 'Tis the Season for Multichannel Shopping
- Keep Your E-Commerce Site on Target and Avoid Outages
Copyright 2010, Official Blog of Blueport Commerce
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