There is no doubt that consumers are embracing multichannel retail shopping like never before and many retailers are exploring innovative options for merging the offline and online shopping experience for their customers.
For example, Best Buy recently brought more online content to its brick-and-mortar experience by adding QR codes to price signs. The retailer placed codes on many of the "fact tags" it hangs alongside big-ticket products such as appliances and electronics, as well as other products, to give customers easy access to additional details about the items. Though they may not necessarily be immediate sales drivers, these types of tools are proving to be a great way to engage customers and drive brand loyalty.
For example, Best Buy recently brought more online content to its brick-and-mortar experience by adding QR codes to price signs. The retailer placed codes on many of the "fact tags" it hangs alongside big-ticket products such as appliances and electronics, as well as other products, to give customers easy access to additional details about the items. Though they may not necessarily be immediate sales drivers, these types of tools are proving to be a great way to engage customers and drive brand loyalty.
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