Big-Ticket E-Commerce Marketing StrategyBlueport.com

As ecommerce evolves from a commodity marketplace to one where consumers make considered, "big ticket" retail purchases online, there are unique challenges that must be addressed. Big ticket ecommerce involves more expensive, less well-understood products - furniture, appliances, TVs, flooring, construction materials, etc. Prices are higher and consumer confidence is lower. Inventory is bulky, expensive to move around the country and more expensive to return. 

For these reasons, big ticket commerce is fundamentally local. Stores play a critical role. Ecommerce becomes a powerful tool to help stores compete in their local markets rather than a national channel that bypasses them. Online efforts serve to drive store traffic, generate leads and consummate online transactions, cost effectively and measurably.

Blueport Commerce has developed a business ecommerce solution that is architected around this need for multi-channel localization. Its services drive results through a deep understanding of how consumers research and complete big ticket purchases online and in stores.