Big-Ticket E-Commerce Marketing StrategyBlueport.com

What women want may be one of the universe’s most complex questions, but what women look for in their ecommerce shopping experiences (and thus how multichannel marketers should woo them) can often be just as challenging to answer.  Though fashion and beauty retailers may spend millions on researching the buying habits of their female consumers, those in other categories, like, say, furniture, flooring or appliances, may not always have that same insight. But with women controlling $4.3 trillion, or 73% of U.S. household spending, understanding the elusive female consumer is just as critical for big ticket retail.

Here are some interesting findings from a recent AOL Research whitepaper:

• 40% of women shop online during work hours
•  Overall, women tend to shop between 15 and 30 minutes a day while at work. Moms, though, tend to shop for longer periods of time at work as they have less downtime at home
• Women ages 18-34 conduct about half of their online shopping during work hours, and most do so in order to save time
• Need is the main driver for women's online purchases. However, boredom and a compelling call-to-action can inspire younger women to shop
• 60% of women respond to email offers, making it the most influential driver of purchase - in fact, 3 out of 4 women subscribe to email alerts

The key takeaways here for big-ticket retailers looking to amplify their ecommerce store and reap ecommerce advantages? Provide online shopping experiences that are convenient for your consumers, allowing them to find the products they are looking for quickly and easily.  Focus on creating compelling and creative online shopping offers to entice your female consumers and help rein in a pending sale.


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