Big-Ticket E-Commerce Marketing StrategyBlueport.com

Shop.org and Forrester released the latest installment of their joint “The State of Online Retailing” research series (a survey of 109 retailers).

Let’s take a look at the major findings:

Mobile on the Mind:

• Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy
• One in five boasts having a fully implemented mobile strategy in place already

Paid Search Still Dominates Marketing Budgets:

• Retailers are spending nearly 40% of their marketing budget on paid search

Experimenting with Social Media:

• Listening to customers is the most significant objective for social tools, with 80% of retailers reporting that they are pursuing social strategies to experiment and learn
• While 28% noted that social marketing has helped grow their business, direct sales from social tactics are not widely measured

How does this align with your priorities?


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