This week Google announced the latest partnership aimed at making ecommerce store reviews and ratings show up more prominently in its online search results, a deal with PowerReviews Inc, Blueport's preferred partner for product reviews.
It means that consumers looking for a product within Google’s online shopping tab will now be able to see ratings and reviews for products from many of the 3,500 commerce sites operated by PowerReviews’ 1000 retail clients. This comes on the heels of a similar deal announced between Google and Bazaarvoice this past April, and it points to a bigger development in the ecommerce industry whereby consumers are gaining quicker and greater access to product information without having to dig through individual retailer’s e-commerce stores.
For the consumer, this makes online shopping price and product comparisons that much quicker and easier.
For participating e-commerce retailers, it means greater visibility of their products. It also underscores the importance of optimizing and managing consumer reviews (a proven sales driver already) to ensure that consumers are seeing the most relevant information from your e-commerce stores as soon as they begin their product search.
It means that consumers looking for a product within Google’s online shopping tab will now be able to see ratings and reviews for products from many of the 3,500 commerce sites operated by PowerReviews’ 1000 retail clients. This comes on the heels of a similar deal announced between Google and Bazaarvoice this past April, and it points to a bigger development in the ecommerce industry whereby consumers are gaining quicker and greater access to product information without having to dig through individual retailer’s e-commerce stores.
For the consumer, this makes online shopping price and product comparisons that much quicker and easier.
For participating e-commerce retailers, it means greater visibility of their products. It also underscores the importance of optimizing and managing consumer reviews (a proven sales driver already) to ensure that consumers are seeing the most relevant information from your e-commerce stores as soon as they begin their product search.
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