Wondering if email is on the way out? Not so fast, says the latest study from ExactTarget. Part 1 of their new research study looks at the Digital Morning - what do consumers interact with at the beginning of the day and more importantly WHY. According to the study, those 58% who check email first are the ones looking for promotions, new products and coupons from their preferred brands.
At the very least, we think this underscores the importance of making sure you're sending your emails at the best time of day for your customers.
What will you do with these new insights?
Copyright 2010, Official Blog of Blueport Commerce
At the very least, we think this underscores the importance of making sure you're sending your emails at the best time of day for your customers.
What will you do with these new insights?
Copyright 2010, Official Blog of Blueport Commerce
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