We’re thrilled to share with you the new site for RoomStore, a long-time customer and one of the largest furniture retailers in the country with more than $325 million a year in sales. We launched the first RoomStore site more than five years ago and, since then, we’ve continued to evaluate and make changes to the site on a regular basis.
But with this major re-launch, we have leveraged our unique B2B e-commerce solutions to improve the online customer experience to drive cross-channel sales. Among the new features:
- Precision Localization: The site automatically adjusts based on a user’s location, dynamically providing inventory, pricing, promotions, delivery details and more create a seamless cross-channel shopping experience.
- Live Chat/Click-to-Call: Shoppers can now choose how they want to communicate with customer service representatives -- via online chat or phone. Dynamic icons reflect real-time availability of customer service reps including when they’re able to chat, connect via phone or request a call-back.
- Collaboration Bar: Social media and other enhancements are available via a single tool on product pages, giving customers the additional resources they need for big-ticket purchases, like sharing an item with a friend, live chat or printing a store-ready page.
- Shoppable Images: Interactive information tags are displayed on room settings, allowing shoppers to get information on the items in the room and add them directly to their shopping carts from the image. This feature allows customers to be as few clicks from purchasing the items they want as possible.
That is just a taste of what the new RoomStore.com offers. To learn about all of the innovative features, check out the press release.
Copyright 2010, Official Blog of Blueport Commerce
Powered by Compendium